Red hair dye turned my hair pink?

What colour was your base and did you dilute it all with conditioner? Try another application. Rubine should be a sort of a burgundy red when applied neat. If it's genuinely a bright pink you may have purchased a counterfeit tub.

I used Rubine on my daughters hair for years and it is very, very pink. Any red tones are gone after a wash or two and it is a very neon magenta pink. It is nothing like the swatch except when used over natural hair.
I assume you had a bleached base? Which is why it is showing up pink. Orange will pull it back towards red, a dark auburn will give you the deep and muted red that the swatch looks like.

Thanks for your help, I had a light blonde bleached/toned base, and I didn't dilute it with conditioner, i only did it last night and it's very pink not really any red tone to it, would any red dye work on top of it or will some make it worse?

SFX Candy Apple Red came out looking like the swatch for Rubine on me, over bleach but I don't know if that's a typical result as it looks more true red on a lot of the user photos and on me it was sort of a dark purpley red. (it didn't fade easily either so may not be ideal if you like changing colour a lot!)

Any red that is orange based, a pink based red won't help. If you want to stick with Directions, Flame, Vermillion and Fire were all orange based, but they do keep changing the formulas so check before you buy

Any red that is orange based, a pink based red won't help. If you want to stick with Directions, Flame, Vermillion and Fire were all orange based, but they do keep changing the formulas so check before you buy

Thanks I will have a look at those, but what type of red would that give me? I was wanting a dark red rather then a bright red

Flame is a browny orange, that should go dark over Rubine. hard to advise without a pic though

Flame is a browny orange, that should go dark over Rubine. hard to advise without a pic though

Ok thanks, I'll attach a picture but can't seem to get one that reflects true colour, it's brighter than it appears in the picture and more pink

And what sort of shade would you like ideally?

Ideally I'd like something like these:

Try adding a little bit of orange or maybe something like directions dark tulip on top

One thing to know about all those pictures. The colour is highly saturated. That means the colour on the hair is much more vibrate than in reality. Ramp up the saturation of the colour in your first pic and it'll look just like the first photo. It's not always possible to really replicate what you see in photos. I think the first photo might be photoshopped, but I'm not sure.

However, you can get a deeper, richer colour by adding some orange as mentioned before. Even going over again with the same colour will make it richer and deeper.

I was actually going to say that the pics of your hair don't look very saturated, (as in the dye not the photo lol) and check if you had applied the dye to shampooed but unconditioned hair and left it on for several hours. Did you dilute with conditioner?
Unless they have recently changed the formula, Rubine is a strongly pigmented dye, so if applied as described above should give better coverage. The second pic (of the colours you would like) looks a lot like freshly applied Rubine to me

The second photo looks pretty much exactly what I got with Candy Apple red when it was freshly done -I agree with Wicked Pixie that maybe another go with the Rubine used neat and left on for ages might do it. (the first one is defo edited - the whole photo has a purple tinge!)

I'd be cautious of using Directions Flame, maybe I got a batch that was a bit of a dud but it had a really muddy fade on me in a sort of mustard brown tone that really dulled my hair - I think Vermilion wasn't bad if I remember rightly!