I actually just used the magenta shade in this line. It came out much lighter than what I had thought but I also diluted in conditioner and put it on 3 day dirty hair and I wasn't expecting it to last that long anyways. But overall I think the line is pretty good. They bleed a decent amount so just be prepared for that. like I said I diluted mine in conditioner and I still had bleeding when I sweat. Currently I have the 4V shade from the demi- permanent line and I actually love it, its a little bit darker than the picture you have there but if you look at the color swatches and they look similar then I think the violet shade might work out just right for you.
If you've got Sally's I'd go with the Argan pure intensity line in the purple and lilac. Obviously it depends on your starting color but I like them and there's more in the rubes and it's easier to work with. Here's a color chart
http://www.argancolor.com/catalog.php?pcID=184_185&product_id=655