Hair Mess

I've just looked up reviews on this product and no one seems to be happy with it so you're not alone.

I know that Pippa swears by Joico products for conditioning, it's a very intensive treatment but it may be what you need.

my friend used the foam and her usual nice mid brown came out brown/black. i haven't asked her what condition her hair is in though =s but yeah i really do swear by joico

http://www.hairdyeforum.com/index.php?topic=1320.0

That's awful....I'm sorry it turned out that way for you. 
Yeah, go with a Joico re-constructor and if you want to use a drugstore dye of that sort again, I'd recommend L'oreal Natural Match.  (I'm assuming you're going for a natural color).  It's L'oreal's ammonia-free line, and processes quite well.
When I dyed my hair black for several years, that's what I used and it was fantastic every time.  It made my hair soft and sleek. 

Based on Pip's review I went out and bought both the Joico Reconstructor and the Joico Intense Hydration.

Two treatments and my hair has gone from dry and sad to soft and shiny (seriously ... feels like nearly normal hair again).  The Intense Hydration treatment can be used after shampooing and even my SO commented that my hair felt almost like it did before I bleached the hell out of it.

Based on Pip's review I went out and bought both the Joico Reconstructor and the Joico Intense Hydration.

Two treatments and my hair has gone from dry and sad to soft and shiny (seriously ... feels like nearly normal hair again).  The Intense Hydration treatment can be used after shampooing and even my SO commented that my hair felt almost like it did before I bleached the hell out of it.

yaaaaaaaaaaaaaaaaaaaaaaay!!! glad it's fixing you as well =)