I wanted bright.. I wasnt expecting

I looked at (and in) the box in the store the other week, and it's a true semi, no developer.

Yeah no developer =p <3

Well I needed a wash! and its washed out a LITTLE! Only a little!  ( in parts where normal dyes for some reason was out quicker on mine ) but  its still super bright red, im so happy ^.^ It looks just as bright. I'll get photos but its getting dark haha <3

And I got it from superdrug <3 and asda has it =)

Wow its so bright!
  I wonder if it'll fade to a pink or an orange. I'm super tempted by the orange eheh :]

wow! wasn't expecting that! I'd be interested to see the fade 🙂

From what it looks like now, im going to say pink <3 I hate the fact red fades so quickly!! ahah >.< <3

wow thats impressive, I wonder if they'll do more shades

It really suits you!

So does it contain developer? The ingredients list meant nothing to me, lol!

Haha, I really should have said that it didn't have developer when I posted the ingredients 😛

I looked for this in my Superdrug today and it doesn't have them yet 🙁

I've been trying reds from all different brands, Directions Pillarbox and Poppy, Crazy Colour Fire, Adore Raging Red and I don't bleach, I just dye over my unprocessed natural mid brown hair. The dyes stick around for a while with not too much fade... I'm intrigued, I want to try this one!!

My monitor cant even handle this right now 😀

SOOO bright.

Wow that is really bright, you suit it so well  🙂

Wow that is bright! I've also only seen these colours in Asda so far too

They have them in our little chemist in rural north Wales- we're normally years behind the times here!!!

Looks great 🙂

Let us know how its lasts and what the fade is like 🙂
Have you noticed any staining/transfer like you do with vegi dyes?

Wish they did a blue!

They have them in our little chemist in rural north Wales- we're normally years behind the times here!!!

I now feel the need to check my little chemist in rural Mid Wales! They have fructis condish which I can't find anywhere else so you never know!

it's amazing what you can find in the most unlikeliest places. I get my xxl blonde from there too- at £3.50 it's cheaper than the bigs chain stores.

I get the feel good factor from shopping local too. Win-win!