Magenta to....copper?

Yes you have to fade it. The colour you want is paler/less intense than what you have, so there's no choice. You could try a colour remover. You can use them up to three times in quick succession, but it can't be guaranteed to work. But you don't need it that pale to get that copper colour, so it's quite likely it'll get enough out. I wouldn't call what you have magenta though, it's more on the orange side anyway, but that makes it a lot easier to go from that to copper 🙂 just fading it could actually get you close to what you want. You might just be able to tone whatever you end up with to copper.

Faded colours are pretty fashionable now though, so once you can get past how it looks on you and carry on styling it nicely, it looks really nice. It took me ages to get used to faded colours, I worried about it constantly, but I get most compliments as my colours fade now. I started swimming a lot last year, so had to get used to it fading fast.

IME colour removers work really well on reds.
Once the red is out or more faded you can use a direct dye from Adore to avoid any further damage. they make loads of natural reds and browns and you can mix and dilute to create your perfect shade.
I wouldn't use a box dye over damaged hair.

No, they don't work well on reds, but she doesn't need to get a lot out really. It'd be quicker than trying to fade other ways.

Really? They have always been great on reds for me

Yeah, I've never got everything out obviously, but it's taken me back to at least ginger every time with all reds I've tried it on.

Haha, thanks guys. I think that was just clarifying what I deep down already knew, but was hoping for an easier answer.

I'll have to wait to Xmas and try to fade it down (Mmmmm, lots of swimming for meeeeee!) and see what I end up with.  I wouldn't mind it faded if it ever went evenly, but it's always gone really patchy when I've neglected it!

I would never box dye, I'll have a look at Adore and maybe some of the Live colours, but I'd always use professional dyes or a demi at the very least.

ANND! That photo mustn't do my hair any justice, because it is most definitely the pinker side of red. I'm almost offended by the orange comment because I went through so much heartache finding reds that wouldn't fade to orange hahahaha.

Thanks ladies!  This is going to be a long and possibly painful process 🙁

Well, it's not meant as an insult! It's a lovely colour 🙂 it does look more on the orange side in that photo, but the profile pic I've just seen looks totally different. A truer red... Still not magenta though 😉

Haha! I didn't mean actually offended 😀 Thank you!

I'll give you that on the magenta though, I just googled what magenta actually is! It was just the name of one of the dyes I used to use and I ran with it! 😀
I'm sure you get similar comments off people all the time, but I always get "Is your hair pink or red?" "ITS MAGENTA!!!" ahahahaha

And it photographs a different colour always so it's hard to get a true image.

Now it sounds like it would be easier if it was an orange red because it'd fade to the colour I want. Boooo.

Try a colour remover on a strand. The last time I had red it came out with a colour remover and the last time my daughter had red we used a brand we hadn't tried before (Ion Colour Flash) and it faded from dark red to bright red then stayed that colour for 4 months. One round of colour remover got it out, I was seriously impressed with that one because it wasn't faded at all, still really vivid, but I got her back to blonde (not the final colour but definitely blonde) with one colour remover.
If possible I would fade as much as possible first, at least do several clarifying washes, as colour removers generally work better on direct dyes when they are faded.

Update time! I've been on holiday (Somehow didn't wash my hair the whole 10 days I was away, despite swimming haha) and come home and started doing Head & Shoulders and Vitamin C mixes to try to tone it down, and it was definitely fading but nowhere near to the degree I wanted.  So I sucked it up and picked up a "Jobaz Hair Colour Remover" from my local pharmacy.  And I'm almost in love with the result of doing that!  It's patchy as all hell, I seemed to have missed a chunk on the back of my head (this is why I get other people to do my hair. I'm a shocker) and there's weird purple/orange/pink shades running through it, but it's SO COOL.

My hairdresser says this will do to work with the colour, so it's booked in tonight. Fingers crossed I love it! (Now I've discovered hair strippers, who cares if I don't, I'll strip it out! HA)

Thanks again ladies! I'm oddly super excited about my (almost boring) change. Bring on summer and swimming and not staining everything I touch pink! 😀