Another Olaplex?

Taken from their Facebook page: "With amika Virgin there are no changes required for mixing, developer percentage, processing time or appointment time" so it isn't an exact dupe for Olaplex. The molecule in Olaplex is patented/patent pending so I'd be surprised if it was in any way similar.
I'm leaning towards it being bandwagon-jumping bollocks at the moment until I see ingredients or patent info.
Another interesting quote: "Virgin does not coat the hair it utilizes encapsulation technology for 100% active ingredient penetration and maximum protection and repair throughout the chemical process. Other bond-building products on the market use different technology or ingredients."

That last bit is interesting. That is something (the way it works etc) olaplex appears to have been very open about since the beginning.

But, but encapsulation means coating....

Not necessarily - the active agent itself could possibly be encapsulated to prevent being affected by what's going on in a chemical treatment, allowing it to do its thing... This is conjecture though.

Oh I knew it could be something like that, I'm just pointing out that they worded what they were trying to say amusingly badly.

The wording on their website is equally vague and there is no ingredient list or explanation of how it actually works.
It comes in two parts, Protect and Lock:

Virgin Protect is a liquid bond protector and creator, which guards and repairs hair during the chemical process, and can be used in conjunction with any chemical mixture or service. Utilizing a high-tech delivery system formulated with nutrient-rich soy protein, amino acids and omega-rich Obliphica, the entire concentration of active ingredients in Virgin Protect penetrates deep within the hair’s cortex throughout the chemical service, protecting hair bonds and preventing chemical damage from occurring. The formulation also works to create new bonds for advanced repair of existing chemical damage. Bond protection and creation result in strong, resilient hair that has a healthy feel and appearance.

Designed for use after Virgin Protect, Virgin Lock is a rinse-out treatment that is applied after the chemical treatment has been shampooed from the hair. Virgin Lock is applied evenly from the root to the tip and rinsed out after 2-3 minutes, followed by conditioner. The nutrient-rich formula of Virgin Lock fuses the newly formed bonds—created from Virgin Protect—within the cortex to strengthen hairs’ structure. This process results in the close return of hairs’ natural state, as Virgin Lock promotes a fierce protection against breakage, increase in elasticity, and enhances the overall health of the hair. Virgin Protect and Virgin Lock should be used as directed for best results in accordance to the service being performed. See the Virgin booklet (enclosed in every Virgin box) for instructions on individual chemical services

There are a few new ones trying to replicate olaplex. I've seen another called snaplex. If you know how things work, it is actually quite easy to find out the chemical compunds and then tweak them slightly in order to avoid the patented product. This is most likely what is happening now that people are using olaplex more.

Yeah, that's what I'd assumed about this. I hadn't come across anything so far though, I'm certainly not surprised! If it works (I still have judgement reserved on just how good olaplex is, even though I'm still using it), is cheaper and eventually more available than olaplex, I'd still use which ever that was 🙂

Being vague doesn't add trust though.

It doesn't sound anything like Olaplex to me, the fact that it is in two parts and the second part 'fuses the newly formed bonds into the cortex' suggests it works very differently.
Also Olaplex isn't made from soy protein, amino acids and oils. Virgin sounds more like a protein treatment, and I bet it has silicones in like the other Olaplex dupes.
Still worth a try, if they are making products that 'repair' damaged hair there is definitely a need for them, especially if they will be affordable and available to the public.
Tesco Direct are selling Olaplex #3 (100ml for £37!!!) and Olaplex are not happy, they have confirmed Olaplex will only ever be available to professionals. I was hoping they would make a range available to everyone, but it seems unlikely.

If anyone is interested, i found this website that compared three different ones
http://www.hairbeautyink.com.au/Cureplex-snaplex-olaplex-review-s/2436.htm
not sure how trust worthy it is.

It also says on the "behind-the-chair" website that "Amika Virgin works to protect and repair hair, bringing it closer to its natural state. Virgin creates new bonds, and reconnects existing, disulfide bonds that form healthy hair. It repairs damage and prevents additional breakage." Which is technically what olaplex does.

Brazilian Bond builder (B3) also claims that it ' reattaches and builds the bonds' but there is nothing that could do this in its ingredients. There is a lot of slick marketing but i am not seeing any new technology etc
All the Olaplex wannabes I have looked at have made similar claims, but the ingredients are just proteins, oils and silicones, so they coat the hair rather than affect the internal structure. I can't find an ingredient list for Virgin anywhere.
I applied for a sample of the Virgin products, I am happy to compare it with Olaplex if I get one.
I am still failing to see any improvement to my hair since using Olaplex BTW, I used it with bleach this weekend and added it to my direct dye after. Still no change at all.

Googling Obliphica lead me to a review of a product Amika made in 2011 called Obliphica Pure Oil which was mostly mineral oil so they're not adverse to selling misleadingly labelled crap. http://www.makeupandbeautyblog.com/product-reviews/i-think-im-letting-amika-obliphica-sea-buckthorn-berry-hair-oil-slip-through-my-fingers/