I was tired of being bleach blonde and it was ruining my hair, so I decided to go for a more natural box dye blonde.
I mixed two bottles, doing my roots and mid lengths first, then the ends, left it on for 45 minutes and washed it off, left the conditioner it comes with on for a good 10 minutes and rinsed it out.
Pros: easy to mix and apply, doesn't smell too bad, and doesn't make my head itchy like most box dye.
Cons: came out very silvery at first, which didn't suit me at all, about 5 washes later it faded to a nice natural looking blonde.
It's hard to get good pictures of the colour but I'm in love with it.