Anyone used L'Oreal Paris Feria

My sister used it, and very soon it faded to burgundy red. they don't last bright for very long, maybe 2 or 3 washes. she topped it up with Directions plum (the old batch) which helped keep it bright.

Permanent purples just don't last long, even expensive 'professional' brands end up fading to brown/mahogany/red/murk/etc. You really are better off using a semi like Pravana Violet is very close to this, maybe SFX Deep Purple with some blue added to it, Directions Plum with some Cerise mixed in, etc

Permanent purples and reds pretty much never turn out like the box.

You're much better off using a semi colour on a lightened base.

Used this ages ago and it was RED RED RED. Not a hint of purple. It was hot red when I mixed it and I thought it was odd, used it anyway and got awfully uneven reddish brown hair. Wound up dying it over with black.