Anyone tried the new L'oreal Preference bleaches?

I saw this, L'oreal preference 10.21 stockholm blonde dye. I haven't used it but many in the US use the two popular pref ones. I did a strand test with one of them in the past on my virgin hair & decided it was weaker than what I could do with mere 20 Vol and Roux Violites (LOVE) or Blondor. 🙂

i tr5ied the extreme platnum of this a few weeks ago and was very underwhelmed with it. im going to stick to smart colour platnuim infuture

I tried the hi lift for brown hair with bleach, did absolutely nothing except make my roots a little more orange with a burn -__-

Nothing to do with dye but I love the cardigan that girl in the video is wearing! Also she makes me laugh "i can't edit the videos because I'm sh*t..."

It the LOreal preference ombre kit is anything to go by, I probably wouldn't trust it. The ombre kit did no lift whatsoever on my sisters light brown/auburn hair.

Roby: I swear that cardigan is identical to one that was sold in Dorothy Perkins last xmas!

Thanks for that, the video is cute! Her hair looks lovely.

Although my first thought was 'if it doesn't work over bleached to yellow, you have a problem...'

Think I might stick with the bleach and bonacure.

If she had bleached it the night before then did the loreal preference, she must have double processed her hair in the space of 24 hours 😮

I haven't seen that preference you mentioned Ilex. However today I spotted a Feria dye that was literally WHITE. I've never seen such a pale box dye in my life!  Haven't tried it though.

i am going to be trying the stockholme one in next few days il; do some befor and after pics i am already pretty platnuim but want a more pearly colour so shall see the extreme platnum gave me a yellow not white [never got white from just a box]

l happy with colour but i reacted to the dye and had to remove after about 4 mins so some patches not quiet right  cant figure out how to put pics on

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